Data protection

This data protection declaration informs you about how the hollywood-schminktisch.ch is managed by BERNACIAK EZ from Switzerland (registered in the commercial register of the canton of St. Gallen, under the number CHE-133.374.353, hereinafter “hollywood make-up table” or “we”) handle data that is processed about you, be it when using our website and mobile applications (hereinafter also "website" or "digital offers") or offline, if applicable, when specifying in the dressing table Hollywood or in some other way. We are responsible for the processing of your personal data and the compatibility of the data processing with the applicable law. In doing so, we adhere to the data protection regulations of Switzerland and the EU. You hereby acknowledge that BERNACIAK is the owner of the data collection, consisting of the personal data collected from you and other customers.

1. Scope and purpose of the collection, processing and use of personal data when visiting our website and when shopping in our online shop

a. When visiting www.hollywood-schminktisch.ch

When you visit our website, our servers temporarily save every access. The following data is recorded without any action on your part:

the IP address of the requesting computer (anonymized)
the name of the owner of the IP address range (usually your Internet access provider)
the date and time of access
the website from which the access was made (referrer URL), possibly with the search term used
the name and URL of the file accessed
the status code (e.g. error message)
the operating system of your computer
the browser you are using (type, version and language)
the transmission protocol used (e.g. HTTP / 1.1)
possibly your username from a registration / authentication

This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring system security and stability over the long term, and enabling the optimization of our website, as well as for internal statistical and advertising purposes. The above-mentioned data are not assigned to specific persons and are also not merged with other personal data and stored together.

Only in the event of an attack on the network infrastructure of the website or if there is a suspicion of other unauthorized or improper website use, the IP address will be evaluated for clarification and defense and, if necessary, in the context of criminal proceedings for identification and civil and criminal proceedings against the concerned user.

This is our legitimate interest in data processing within the meaning of Article 6 (1) (f) of the General Data Protection Regulation (GDPR) of the European Union.

b. When using the website

While using the website, we collect data for statistical reasons and to enable the portal to function properly. In particular, the following data is collected:

the type, frequency and intensity of use of the website
the payment and purchase history
Details as part of the payment (depending on the selected payment method)
location-based data from mobile devices
Session data and behavior data (sessions, clicks, scrolling)
Customer service information (e.g. complaints, information, etc.)

We use the above personal data to administer your online account and to manage your data.

The legal basis for processing the data for this purpose lies in the consent you have given, in our legitimate interest and in the performance of the contract in accordance with Art. 6 Para. 1 lit. a, b and f GDPR.

We process the above data primarily to carry out the purchase contract, to deliver the purchased goods and to process the payment of the purchase price.

You hereby acknowledge that the aforementioned personal data will be included in our customer database. They are treated there in the same way as personal data that has been collected during your use of our website. The following provisions apply mutatis mutandis to this personal data, unless they are limited exclusively to data collection and processing in connection with the use of the website.

Please also use ours in connection with your purchases Conditions note.

The legal basis for processing the data for this purpose is the consent you have given in accordance with Article 6 (1) (a) GDPR.

2. Procurement and processing of personal data when contacting us via the contact form

You can contact us on our website using the contact form. To contact us, please provide the following information:

salutation
First and Last Name
Postal address
Telephone or mobile number
E-mail address

We need this data for the purpose of processing your request. We need the telephone number to contact you and for efficient customer service.

The legal basis for processing your data for this purpose is our legitimate interest in accordance with Article 6 (1) (f) GDPR.

Cookies:

Cookies help in many ways to make your visit to our website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically saves on your computer's hard drive when you visit our website. Cookies neither damage the hard drive of your computer, nor are personal user data transmitted to us by these cookies.

We use cookies, for example, to offer you the shopping cart function across several pages and to temporarily save your entries when filling out a form on the website so that you do not have to repeat the entry when calling up another subpage. Cookies may also be used to identify you as a registered user after registering on the website so that you do not have to log in again when you access another subpage.

Most internet browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or a message always appears when you receive a new cookie. On the following pages you will find explanations of how you can configure the processing of cookies in the most common browsers:

Deactivating cookies may mean that you cannot use all the functions of our website.

c. Tracking, re-targeting and re-marketing

We use the web analysis service Google Analytics from Google Inc. (“Google”), Amphitheater Parkway, Mountain View, CA 94043, USA on our website. We use Google Analytics to continuously optimize our offer and to align it to the needs of the users. For this purpose, Google Analytics uses cookies (see below), which are stored on your computer and which enable your use of the website to be analyzed. The information generated by the cookie about your use of this website, in particular

the navigation path that a visitor takes on the page
the length of time spent on the website or subpage
the next website accessed after visiting the website
the country, region, or city from which it is being accessed
the end device (type, version, color depth, resolution, width and height of the browser window)
returning or new visitors
the type and version of the Internet browser used
the operating system used
the website from which access is made (so-called referrer URL)
the IP address of the accessing computer (anonymized)
the time of the server request
the actions on the website (clicks, downloads, purchases)

are transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate the use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. The IP addresses are anonymized so that they cannot be assigned to you as a person. Google is listed as a Privacy Shield participant. The Privacy Shield Agreement between the EU and the USA guarantees minimum standards in data protection.

We continue to use Google remarketing (so-called DoubleClick by Google), Google AdWords and Bing Ads for online advertising and for evaluating the use of our website. Through the combined use of first-party cookies and third-party cookies (e.g. DoubleClick cookies), reports can be used to evaluate how display impressions are related to website visits. Third-party providers, including Google and Microsoft, have the option of placing ads on websites and of aligning and optimizing them based on previous visits to the website according to demographic characteristics and interests (e.g. age, gender or interests). The data can be obtained from Google or from visitor data from third parties.

We also use the Google Tag Manager to manage the services in the context of usage-based advertising. The tool Google Tag Manager itself is a cookie-free domain and does not collect any personal data. Rather, the tool triggers other tags, which in turn may collect data. If you have deactivated it at the domain or cookie level, it will remain in effect for all tracking tags implemented with the Google Tag Manager.

By using our website, you consent to the data collected about you being processed by Google in the manner described above and for the purpose set out above.

You have the option of preventing your data from being evaluated by Google Analytics.

The legal basis for processing the data for this purpose lies in our legitimate interest in accordance with Article 6 (1) (f) GDPR.

d. Creation of usage profiles

In order to provide you with personalized services and information, we use and analyze the data we collect about you. The analysis of your user behavior can lead to the creation of a so-called usage profile.

The legal basis for processing the data for this purpose is our legitimate interest in accordance with Art. 6 Para. 1 lit.f GDPR.

e. Facebook Custom Audience

We use Facebook Custom Audience, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. When using Custom Audience, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.

We also use Facebook pixels, also a Facebook service. With its help, we can track the actions of users after they have seen or clicked on a Facebook advertisement. This enables us to record the effectiveness of Facebook advertisements for statistical purposes. The data collected in this way is anonymous to us, but is stored and processed by Facebook. Facebook can connect this data to the respective Facebook account and also use it for its own advertising purposes.

For more information on how Facebook pixels work and generally on the display of Facebook ads, see the Facebook data protection guidelines.

The legal basis for processing the data for this purpose is our legitimate interest in accordance with Art. 6 Para. 1 lit.f GDPR.

3. Social media

We have included links to our social media profiles on our website. The links lead to the following networks:

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
Instagram Inc., 1601 Willow Road, Meno Park, CA 94025, USA

If you click on the relevant symbols of the social networks, you will be automatically redirected to our profile for the relevant network. In order to use the functions of the relevant network there, you may have to log into your user account. If you call up a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network concerned. This informs the network that you have visited our website with your IP address and called up the link. If you call up a link to a network while you are logged into your account with the relevant network, the content of our website can be linked to your profile on the network, which means that the network can assign your visit to our website directly to your user account. If you want to prevent this, you should log out before you click the corresponding links. An assignment takes place in any case if you log in to the relevant network after clicking the link.

4. Passing on the data to third parties

We only pass on your personal data if you have given your express consent, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims from the contractual relationship.

In addition, we pass on your data to third parties, insofar as this is necessary in the context of using the website and processing the contract. The use of the data passed on for this purpose by third parties is strictly limited to the stated purposes.

If you decide to pay by credit card, you will be redirected to the payment provider's application. With regard to the processing of your credit card information by these third parties, we ask you to also read the general terms and conditions and the data protection declaration of your credit card issuer.

The legal basis for processing the data for this purpose is in our legitimate interest, partly in your consent or in the execution of a contract in accordance with Art. 6 Para. 1 lit. a, b and f GDPR.

5. Right to information, deletion, correction and storage of data

You can request information about your personal data stored by us at any time or view and change them by logging in to our website with your login data. A formal request for information must be made in writing.

You can request that your data or your user profile be deleted or corrected at any time. This can be done by sending a corresponding request by email to mbernaciak@gmx.ch happen. We would like to point out that in this case too, we reserve the right to request proof of identity and that if your data is deleted, it is not possible, or not fully, to use our services.

You can revoke your consent to certain data processing at any time with effect for the future.

Please note that statutory retention periods apply to certain data. We must save this data until the deadline has expired. If you have requested their deletion, we will block this data in our system and use it exclusively to fulfill our legal obligations.

6. Data security

We use suitable technical and organizational security measures to protect your personal data stored by us against manipulation, partial or complete loss and against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

We also take internal data protection very seriously. Our employees and the service companies commissioned by us have been bound by us to secrecy and to comply with data protection regulations.

7. Changes to this data protection declaration

We reserve the right to adapt the data protection declaration from time to time to new circumstances. Corresponding changes apply with effect for the time after the changes have been activated. We therefore recommend that you read this data protection declaration regularly.

8. Contact person

If you have any questions about data protection on our website, would like to request information or would like to request the deletion of your data, please contact our contact person for data protection law by sending an email to Send to mbernaciak@gmx.ch.